Press Resources
Welcome to the AVL Clay Press Room — your source for high-resolution photos, media kits, and founder bios.
We invite members of the press to celebrate with us and help share the stories of Asheville’s artists — a creative community rebuilding, reconnecting, and thriving after the devastation of Hurricane Helene. Through your coverage, you can help shine a light on the resilience, artistry, and collaborative spirit that make AVL Clay and our city so unique.
Our Team
Arleen Ferrara
Founder/Creative Director
Arleen Ferrara is the founder and creative director of AVL Clay, an Asheville-based community ceramics studio that blends the collaborative spirit of West Coast clay culture with the vibrant artistry of the Blue Ridge Mountains. A lifelong ceramic artist, Arleen is passionate about building spaces where creativity and connection thrive. After Hurricane Helene devastated many of the area’s creative hubs, she set out to create a welcoming,
Jon Ferrara brings his marketing expertise and personal passion for supporting his wife Arleen’s artistic vision to AVL Clay. He is dedicated to sharing the studio’s story and highlighting its role in fostering creativity, community, and resilience in Asheville’s post–Hurricane Helene arts scene.
Jon Ferrara
Marketing/PR
High-Res Photos
Download Studio Photos
Images of our pottery wheels, kilns, and light-filled creative space in action.Download Product & Artwork Photos
Finished pieces from our members, instructors, and special collaborations.Download Event Photos
Grand Opening Sneak Peek, classes, and community celebrations.
Latest Press Releases
Sneak Peek Opening – August 16, 2025
We are having a “Sneak Peek” opening Aug 16th 10am - 2pm
Grand Opening – Coming September 2025
Expted late Sept. We will be sending out a Grand Opening Press Release as soon as we have a formal opening date.
Quick Links
AVL clay Homepage
Events Page
Media Inquires
Media Kits
AVL clay Media Kit - PDF
Includes press release, fact sheet, and key studio information. Download Product & Artwork PhotosEvent Press Kit - PDF
Specific to upcoming events and seasonal programs.
Founder Bios & Quotes
Download Studio Photos
Images of our pottery wheels, kilns, and light-filled creative space in action.Download Product & Artwork Photos
Finished pieces from our members, instructors, and special collaborations.Download Event Photos
Grand Opening Sneak Peek, classes, and community celebrations.